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Brands

Milwaukee Brand Session at Studio North | Alex Rodriquez Photo

Close-up editorial headshot of Alexia Rodriquez during her Milwaukee brand session at Studio North

This Milwaukee brand session felt like more than just a refresh — it was a small but meaningful step toward showing more of myself. These images are part of a larger shift in my brand identity — one that feels cleaner, more editorial, and more rooted in who I’ve become as a photographer and creative. While the vibe is polished and direct, there’s a softness underneath it all. And this session felt like the first real glimpse into both.

Shot at Studio North, this Milwaukee brand session marked a quiet turning point. Not a full rebrand or reinvention, but an evolution — something a little more elevated, a little more refined. Like the older sister of my past branding — cooler, clearer, and more confidently rooted.

When I thought about what I might want to include in my photos, a few things came to mind.. My grandparents’ wedding photo — a small heirloom that sits on my desk and reminds me why I do what I do. A venti latte (because, of course). A stack of magazines — fashion, wedding, travel — because visual the storytelling inspires me. And the shoes… well, they felt like me. Slingback stilettos with bows — classic with a little personality.

For years, I struggled to build a brand that felt aligned with me. Something that could hold both the editorial eye I bring to my work and the heart I lead with behind the scenes. And while I’m still evolving, this season feels closer than ever to that balance. This Milwaukee brand session isn’t just about updating headshots — it’s about stepping into that next version of myself. And letting people actually see her.

Here’s to evolving, showing up, and building something that feels like home. If you’re ready to bring your own brand to life — I’d love to be a part of that.

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BEHIND THE LENS

Hi, I'm        Alex.

Based in Milwaukee but always ready to travel, I photograph modern love stories with an editorial eye and a deeply personal approach. My work blends timeless style with a sense of place—whether it’s a celebration close to home or a destination wedding abroad—and every image is crafted with care, heart, and intentionality.

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